- To reduce customer turnover, the company needed to ensure consistent communication across accounts and build customer advocacy
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- Xerox staff connected to customers' experiences through real-time monitoring of service delivery
- Initiated at-risk alerting based on customer experience insights, which are delivered in real-time to account managers
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- Improved service delivery by understanding clients' needs
- Xerox staff respond faster and more intelligently to client issues, leading to decreased customer defection
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